Effective immediately, Sandals Resorts International (SRI), parent company of Sandals Resorts, Beaches Resorts and the Royal Plantation Collection, has introduced a new, value-oriented brand - Grand Pineapple Beach.

According to Adam Stewart, chief executive officer of SRI, Grand Pineapple Beach Resorts will offer a quality all-inclusive resort experience, a great beachfront location and tremendous value. Two resorts, Grand Pineapple Beach Resort in Antigua and Negril Gardens in Jamaica, will be re-flagged to become Grand Pineapple Beach Antigua and Grand Pineapple Beach Negril, respectively. Grand Pineapple Beach Resorts will welcome singles, couples, families and groups. All-inclusive rates include accommodation; all meals and snacks; unlimited premium-brand beverages; non-motorized watersports and nightly entertainment.

"Our intention was to create a warm, inviting atmosphere for guests to affordably enjoy the best beaches in the Caribbean," Stewart said. "It's a slice of paradise regardless of budget."

Speaking on the birth of the new value-oriented brand, Stewart added, "This concept has been in the works for the better part of two years. We [SRI] were careful and deliberate in creating the Grand Pineapple Beach experience - which above all is about quality. Value may be the first reason customers book Grand Pineapple Beach, but they will come back for the great food, the sincere and warm welcome that the pineapple symbol has long represented and the outstanding experience that starts with a great beach."

Miami-based Unique Vacations, worldwide representatives of all SRI brands, has the responsibility for all sales and marketing for the Grand Pineapple Beach Resorts.


About Sandals resorts:

Sandals Resorts has earned a worldwide reputation for providing the most romantic holiday experience in the Caribbean. Currently, there are 12 Sandals properties located in Jamaica, Antigua, St. Lucia and The Bahamas. Each offers stunning beachfront locations; a choice of à la carte restaurants, from white-glove dining to barefoot elegance; all premium brand wine and spirits, including an exclusive partnership with California's legendary Beringer Vineyards; luxurious accommodation in a range of categories; unrivalled watersports including the Caribbean's largest PADI certification programme; Butler Service for truly indulgent pampering; Preston Bailey Signature WeddingMoons® and signature Red Lane® Spas, with services and treatments inspired by the region. Coming in July 2007, the five-star, all suite Mediterranean Village will debut at Sandals Grande Antigua Resort & Spa, offering the ultimate romantic getaway.